Blog

There are eight reasons UX is foundational to successful digital marketing campaigns – without good UX, customers will ignore brands.

Enlighten Designs partnered with Microsoft to create a new breed of citizen developers at Auckland Airport.

This article presents eight use cases for machine learning in marketing to make more effective, efficient decisions.

Hamilton-based website design and software development company, Enlighten Designs, has been shortlisted in the Best Emerging Business category for the prestigious New Zealand International Business Awards.

No-code data visualisations are the key to data democracy – they make it easy for everyone to share insights about corporate data.

For years, marketers were responsible for pushing a product out to customers, regardless of whether it met their needs. Design thinking stands in sharp contrast with that way of doing things: it’s about designing a product that meets customers’ needs. As a result, designers trained in this philosophy frequently clash with the marketing department, who still see part of their job as pushing products into the market.

How can you resolve that conflict, so your marketing team doesn’t lock horns with the designers? We’ll explore what mindsets need to shift for less conflict and better products.

Learn how Enlighten utilised Power BI’s data analytics to improve reporting for a home healthcare services provider in this case study

In this blog post we go in depth about Enlighten Designs’ role in Microsoft’s Data Journalism project, which leverages Power BI for data storytelling.

The right content management system allows you to customise your site for a truly personalised user experience.

AI in marketing makes marketers more efficient and effective by allowing them to personalise content at scale.