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The five martech tools of which 2020 marketers should be aware, which focus heavily on CX and analytics. 

Every interaction you have with your customers is part of their customer experience (also known as CX). Since that's the case, shouldn’t you put a CX strategy in place that makes those interactions seamless, intuitive, and altogether positive?

To say that martech is playing an ever-growing role in the modern marketing department would be untrue. Rather, martech is remaking the marketing department completely. Now, the modern marketing department can drive customer experience for better business results. 

The modern marketing organisation is a combination of art and science – specifically, agency employees with creative backgrounds, who are using cutting-edge technologies to personalise messages and tell compelling stories. The traditional marketing organisation has evolved. What does this mean for marketers today?

What tasks within a modern data estate can be automated? What other advantages can automation deliver? How can Microsoft Azure help you automate your modern data estate?

You’re probably familiar with the saying ‘failing to plan is planning to fail.’ This is definitely applicable to modernising your data warehouse. For this project to be successful, you need a carefully planned strategy. 

How can a modern data warehouse benefit your business? Here are some business cases for a modern data warehouse, along with information about the role Microsoft Azure plays.

What does the future of digital marketing hold? That was the question asked at Enlighten Design’s recent breakfast for CMOs. Representatives from Enlighten and Microsoft New Zealand shared their thoughts about how the marketing landscape is changing and what CMOs can do to keep a competitive edge.

Since the dawn of time, one thing has remained the same: the human brain is hardwired for stories. It’s how we communicate information. Think of the last conversation you had with someone, and focus on what that person shared with you and you with them. That’s right, you each had stories to share.