Streamlining Purchasing Convenience

Take a second to think about the last time you had a really poor purchasing experience online. Maybe you were on your mobile phone and you couldn’t navigate properly. Perhaps you were surfing on your desktop, and the purchasing process was simply too cumbersome to continue.

When experiences like that take place, you lose customers –plain and simple. The purchasing process should be streamlined and hassle-free. A significant part of accomplishing that is ensuring that your purchasing experience is the same across all channels.

“When customers have negative purchasing experiences, you lose them – plain and simple.”

With Sitecore’s development tools, you can use the content you’ve already created on Sitecore for any content, whether it’s being posted to your mobile site or app or to the “big” screen. Moreover, you can use it for apps that your partners build, ensuring a seamless experience across all of your digital properties.

In addition, Sitecore allows you to manage your inventory in real-time – not just for your digital properties, but your stores and warehouses. There’s little that’s more disappointing during the purchase process than discovering that an item you want isn’t in stock when you click on the link to learn more about it.

“There’s little that’s more disappointing during the purchase process than finding out an item is out of stock.”

Another benefit to a Sitecore/Microsoft Dynamics 365 integration is that you can use the information you’ve stored about your customers to serve up personalised offers during the shopping process. Purchasing becomes much more enjoyable to your customers when they discover they’ll unexpectedly save money.

Seamless Ease of Use

Another crucial part of customer experience management is delivering seamless ease of use. Customers feel frustrated when it’s difficult to use your site, which has a negative effect on your sales. The average e-commerce store loses 75% of its sales to cart abandonment.

However, what if the customer doesn’t even get to the point of the shopping cart? What if the site is too confusing or difficult to navigate in the first place? Making your e-commerce site easy to use is vital to customer experience management.

“Making your e-commerce site easy to use is vital to customer experience management.”

A first step is ensuring your website speaks your customer’s language, literally. Sitecore helps you do that by giving you the capabilities to manage and deliver content in a variety of languages. Customers in emerging markets can feel comfortable shopping without worrying that something is being lost in translation.

Second, your content management system should be easy for developers to use. If your own development team has difficulty navigating your CMS to build sites and apps, you have a problem; they won’t be able to produce an amazing customer experience, and you’ll lose business as a result. When you integrate Sitecore into Microsoft Dynamics 365, you increase the ease of use for both solutions. It’s easier to put the information you’ve stored to good use by launching multichannel campaigns to the right prospects at the right time.

“If your development team has difficulty navigating your CMS, they won’t be able to produce an amazing customer experience.”

Sitecore allows you to create a consistent omnichannel experience; what you see in one place is the same as what you’ll see on another digital property. However, another benefit of Sitecore is that even if you have sites that aren’t powered by Sitecore, you can still utilise tailored content on those sites and track customer interactions, so the customer experience on those sites is not only easy but individualised.

Why Choose Enlighten to Help with Customer Experience Management?

If you want to better manage your customer experience, consider choosing Enlighten. We have over 20 years of experience helping our clients satisfy their own customers with simple, seamless, personalised digital experiences.