What are the best ways to utilise data visualisation in digital marketing?Which data visualisation techniques allow your marketing to be more effective and successful?

Where Do Data Visualisation Techniques Fit into Storytelling?

Before examining where data visualisation techniques fit into storytelling (and into digital marketing as a whole), it makes sense to explore effective ways to share information.

Suppose someone presents information in two ways: in a chart, just containing numbers and words, and in a bar graph. Which would the viewer find more appealing? If you said the bar chart, you’d be correct. That answer is based on human physiology.

Almost half of the human brain is involved in visual processing.

The human brain is hardwired to process visual information. Almost half of the human brain is involved in visual processing. Humans recall 80 percent of what they see and do, making visually-transmitted information incredibly powerful.

So, it makes sense that conveying information through images is an effective way of communicating. That’s where data visualisations come into the picture. They provide meaning and value to information.

What Do You Need to Know about Data Visualisation Techniques?

Since data visualisation is so valuable, digital marketers are wise to explore various data visualisation techniques. Data visualisation techniques matter, because if you choose the wrong one, your marketing won’t be as effective as it could be.

The first crucial thing to keep in mind is which data to use. There is so much information available today; quite frankly, it’s overwhelming. Moreover, statistics in and of themselves are confusing, and if you don’t choose the information that supports your message, you won’t get through to customers.

The first data visualisation technique is choosing the right data.

Along those lines, select credible data for your visualisations. You don’t want to use information from a source that no one trusts. If people find out that your data is inaccurate, it will ruin your reputation, as well as cost you customers.

Secondly, keep in mind what kinds of information would interest your audience. If your audience is businesspeople who want to understand the effect of regulatory fines on your business, tailor your data visualisations accordingly. If a visualisation isn’t relevant to your audience, they’ll ignore it, which ends up costing you money.

Choose the right type of visualisation for your marketing efforts.

Take some time to consider what the right type of visualisation is for your marketing efforts. You should keep in mind what kind of visualisation you need for the information, the audience, and your goal. For example, if you want to illustrate a change over a time period that features a number of data points, you might illustrate this data effectively with a line graph.

Third, remember that colour theory is your friend. When you select the right colour scheme for your data visualisation, it will come to life; colours can attract or repel the eye. Furthermore, keep your colour scheme consistent throughout your data visualisations. Clearly contrasting colours (such as red for downward trends and green for good news) will help you drive home your point.

Keep your data visualisations clean and sleek.

A fourth data visualisation technique to remember is to keep your visualisations clean and sleek. Don’t let them fall prey to clutter. Your goal isn’t to confuse or even repel your audience (which is what cluttered designs do). You want to educate and ultimately convince them that yours is the right solution for their needs.