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An innovative new programme Litter Intelligence launched in September to tackle New Zealand’s litter problem. Led by charity Sustainable Coastlines and supported by the Ministry for the Environment, Statistics New Zealand and the Department of Conservation, the programme enables passionate communities around the country to contribute to our first national beach litter database. The data collected provide powerful insights into the problem; aiming to inspire action and empower decision-making for a litter-free Aotearoa.

The final article of a six-part series describes best practices for a cohesive multichannel marketing strategy.

Enlighten were proud to attend Sitecore’s SUGCON and Experience Day events in Sydney recently. While there, we were lucky enough to listen to Sitecore’s global Chief Marketing Officer Paige O’Neill keynote speech around the realities of building a digitally and data fuelled customer experience.

The fifth of six parts describes best practices for building a customer-focused business.

The fourth of six parts describes best practices for identifying your most valuable customers to enhance the customer experience.

Leveraging location-based personalisation strategies is an excellent way to reach your customers when they’re ready to buy. In the third part of our six-part series on improving the customer experience through personalisation, we’ll explore how to use location-based tactics effectively.

This second of four parts describes best practices for personalisation so you can effectively nurture customers.

This article is the first of a four-part series which discusses best practices to achieve a 360° view of your customers for better personalisation.

Companies now have the power to offer their customers a personalised experience but not all grab the opportunity – and some simply don’t know how.

When you hear the term “data warehouse,” you most likely think of a centralised repository of information. For a long time, that’s all a data warehouse was. However, times are changing, and so are data warehouses.