Blog

This second of four parts describes best practices for personalisation so you can effectively nurture customers.

We are very excited to announce that Alan Grainer will be joining the Enlighten team as our new General Manager of Delivery!

This article is the first of a four-part series which discusses best practices to achieve a 360° view of your customers for better personalisation.

Want to read a couple of mind-blowing statistics? Over 2.5 quintillion bytes of data are created every single day, and by 2020, researchers estimate 1.7MB of information will be created every second for every person on earth. All of this information has to go somewhere, preferably someplace where it can be analysed easily. 

That’s where the data warehouse comes in but not all data warehouses are created equally; you need to follow data architecture best practices to get the analytics that meet your business needs well. 

Digital experience platforms have been making waves over the past few years but confusion about what they are and what they do still persists.

Companies now have the power to offer their customers a personalised experience but not all grab the opportunity – and some simply don’t know how.

When you hear the term “data warehouse,” you most likely think of a centralised repository of information. For a long time, that’s all a data warehouse was. However, times are changing, and so are data warehouses. 

Raise your hand if this has ever happened to you. You receive a marketing message from a company with whom you’ve interacted before. Someone there should be aware of your preferences, your history – in short, what makes you, you. However, the marketing message is completely off; the company is offering you the wrong thing at the wrong time.

What if you could see, hear, speak to, and understand your customers in ways that you couldn’t before? It might sound too good to be true, but this technology exists. Microsoft’s Cognitive Services allows you to do just that.

What are Microsoft Cognitive Services, and what are some common use cases for this cutting-edge technology?

In the realm of digital marketing, you have a few seconds to grab someone’s attention. Storytelling is the best way to do that. Research shows that when humans are exposed to stories, the brain actually releases a cocktail of chemicals that makes us feel better. One of the best ways to tell a story in digital marketing is through data visualisation.