Blog

Personalisation doesn’t have to be difficult – the three principles of potential, importance, and ease make it simple and effective.

It’s official! 2020 Microsoft Country Partner of Year winner Enlighten Designs and Australia’s multi-award winning ARQ Group have signed on the dotted line, joining forces to expand Trans-Tasman reach for both companies.

Learn more about how personalisation and context marketing are different and similar, and why you need both to reach customers.

These eight examples of successful context marketing show you how to deliver the right message at the right time to the right customer.

Enlighten Designs takes home the 2020 Microsoft Country Partner of the Year award for New Zealand.

Learn about how to create an effective context marketing strategy, from the first steps to full implementation.

Learn about what context marketing is, why it matters, and how it can improve the customer experience and CX management.

Hyper-personalisation and contextualisation are the dynamic duo of both customer experience as well as CX management.

AI can boost customer experience and CX management in eight ways. Read on to learn how it automates vital functions.

COVID-19 has changed the customer experience forever. In this article, you will learn how to handle the "New Normal."