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The fourth of six parts describes best practices for identifying your most valuable customers to enhance the customer experience.

Leveraging location-based personalisation strategies is an excellent way to reach your customers when they’re ready to buy. In the third part of our six-part series on improving the customer experience through personalisation, we’ll explore how to use location-based tactics effectively.

This second of four parts describes best practices for personalisation so you can effectively nurture customers.

We are very excited to announce that Alan Grainer will be joining the Enlighten team as our new General Manager of Delivery!

This article is the first of a four-part series which discusses best practices to achieve a 360° view of your customers for better personalisation.

Companies now have the power to offer their customers a personalised experience but not all grab the opportunity – and some simply don’t know how.

When you hear the term “data warehouse,” you most likely think of a centralised repository of information. For a long time, that’s all a data warehouse was. However, times are changing, and so are data warehouses. 

Raise your hand if this has ever happened to you. You receive a marketing message from a company with whom you’ve interacted before. Someone there should be aware of your preferences, your history – in short, what makes you, you. However, the marketing message is completely off; the company is offering you the wrong thing at the wrong time.

What if you could see, hear, speak to, and understand your customers in ways that you couldn’t before? It might sound too good to be true, but this technology exists. Microsoft’s Cognitive Services allows you to do just that.

What are Microsoft Cognitive Services, and what are some common use cases for this cutting-edge technology?

In the realm of digital marketing, you have a few seconds to grab someone’s attention. Storytelling is the best way to do that. Research shows that when humans are exposed to stories, the brain actually releases a cocktail of chemicals that makes us feel better. One of the best ways to tell a story in digital marketing is through data visualisation.