Blog

For years, marketers were responsible for pushing a product out to customers, regardless of whether it met their needs. Design thinking stands in sharp contrast with that way of doing things: it’s about designing a product that meets customers’ needs. As a result, designers trained in this philosophy frequently clash with the marketing department, who still see part of their job as pushing products into the market.

How can you resolve that conflict, so your marketing team doesn’t lock horns with the designers? We’ll explore what mindsets need to shift for less conflict and better products.

Learn how Enlighten utilised Power BI’s data analytics to improve reporting for a home healthcare services provider in this case study

In this blog post we go in depth about Enlighten Designs’ role in Microsoft’s Data Journalism project, which leverages Power BI for data storytelling.

The right content management system allows you to customise your site for a truly personalised user experience.

AI in marketing makes marketers more efficient and effective by allowing them to personalise content at scale. 

2021 should be the year that you transition to a modern workplace and embrace digital transformation through the aid of cloud migration.

Marketing automation tools help you deliver personalised content to customers at scale, which builds long-lasting relationships. 

#Collaboration tools will only be successful as long as your workplace culture is collaborative.

The cloud is a safer place for your data than on-premises because providers prioritise cloud security and cloud data management techniques.

We explain what Microsoft Azure Kubernetes is, how it works, and how it can help your organisation.